The incoming tide of the next generation is on its way and will reshape the workforce landscape in the coming decade. This new wave of young professionals is none other than Generation Z, those born between the mid-1990s and 2010. According to a study by Oxford Economics and commissioned by Snap, this burgeoning generation is projected to grow to a staggering 51 million by 2030. Their after-tax income? An astounding $2 trillion.
As Gen Z steadily grows to encompass almost a third of the workforce by the next decade, they bring with them a digital skillset, unlike any generation before them. Born and raised in the digital age, their proficiency with technology, familiarity with online platforms, and understanding of digital trends are all intrinsic to their identity.