Maximizing Your House’s Sale Potential in the Real Estate Market

When it comes to selling your house in Boston, you have three primary goals: selling it for the highest possible price, within a specific timeframe, and with minimal hassle. While the current housing market in Boston favors sellers due to limited housing supply, there are still factors that can cause delays or hinder the sale of your house.

If you’re facing challenges in selling your house in today’s sellers’ market, consider the following aspects:

  1. Ensure Ample Access – If Buyers Can’t See It, They Can’t Buy It. One of the most common mistakes sellers make is limiting the days and times when potential buyers can view their home. To maximize the sale of your house, it’s essential to provide unrestricted access for interested buyers. Keep in mind that limited access equals limited exposure. Some motivated buyers may come from outside your local area and may not have the flexibility to adjust their schedules based on limited viewing options. Make your house available as much as possible to cater to a broader range of buyers.
  2. Set the Right Price – Optimize Your Listing’s Appeal. Pricing plays a critical role in the success of your home sale. While it may be tempting to set a higher price to maximize your profit, overpricing can discourage potential buyers and prolong your house’s time on the market. Jeff Tucker, Senior Economist at Zillow, advises that sellers who price and market their home competitively should have no trouble finding a buyer. Keep in mind that today’s buyers have access to various tools and resources to compare prices in your area. If your house is priced unreasonably high compared to similar properties, it may deter potential buyers. Stay receptive to the feedback your agent receives at open houses and showings. If there is consistent feedback suggesting the need for a price adjustment, it may be wise to re-evaluate and potentially lower the price.
  3. Enhance Your Home’s Appeal – Make a Memorable First Impression. When selling your house, the saying “you never get a second chance to make a first impression” rings true. Paying attention to both the exterior and interior of your home is crucial. Enhance your landscaping to improve curb appeal, as it sets the stage for a positive initial impact. As an article from Investopedia suggests, curb-appeal projects may not necessarily add significant monetary value, but they can help your home sell faster. You can even undertake some of these projects yourself to save time and money. Don’t stop at the front door—inside your home, remove personal items and declutter to provide potential buyers with the freedom to envision themselves living there. Additionally, freshening up rooms with a new coat of paint or cleaning the floors can greatly improve their overall appeal.

Throughout the entire selling process, rely on your real estate agent’s expertise. They can provide valuable advice tailored to your unique situation based on feedback received from prospective buyers.

In Conclusion if your house isn’t receiving the attention it deserves or is not selling within your desired timeframe, it’s advisable to consult with your trusted real estate agent. They can offer insights and recommendations on adjustments or changes you may need to make to your approach. To benefit from the expertise of a real estate professional, let’s connect today.

Bassick | Forbes Global Properties Opens New Office In Weston MA

Bassick | Forbes Global Properties is proud to announce the opening of a new office in Weston, Massachusetts. This new location will allow us to expand our luxury real estate services to new areas while continuing to serve our valued clients throughout the Greater Boston region.

As an exclusive member of Forbes Global Properties, we are committed to offering the highest quality of service to our clients. Our team of professionals specialize in luxury properties throughout Greater Boston, Cape Cod, Martha’s Vineyard, Nantucket, and The Berkshires markets. With the opening of our new office in Weston, we can now better serve clients in this thriving community and offer them access to some of the most exclusive and sought-after properties in the region.

Founded by luxury real estate expert Catherine Bassick and finance and transaction veteran Michael Bassick, Bassick | Forbes Global Properties combines in-depth market expertise with unparalleled connectivity and sophisticated negotiation strategies for the acquisition and sale of global real estate. Drawing from 18 years of proven industry experience and a resume that includes the sale of the first single-family home over US $100 million in US history, Catherine is a Best-Selling Wall Street Journal Author and is acknowledged among the prestigious ranks of the highest producers in real estate around the world.

Weston, Massachusetts is a prime location for our new office, as it is one of the most affluent suburbs in the Greater Boston area. It is home to some of the most prestigious and sought-after properties in the region, making it an ideal location for our team to operate. Weston is also known for its excellent schools, lush parks, and cultural amenities, making it an attractive location for families and individuals seeking a high quality of life.

Bassick | Forbes Global Properties is proud to bring our exceptional service to the Weston community and looks forward to helping clients find their dream home in this beautiful and thriving area. Our new office is located at 464 Boston Post Road, Weston, MA, and we will continue to operate out of our existing office at 77 Central Street, Wellesley, MA. To learn more about our services or to schedule a consultation, visit our website at